Case Studies
![Thesis Project](https://brookeadamsdesigns.com/wp-content/uploads/2024/01/Thesis-Project.png)
Non-Profit Thesis Marketing Project
This link will take you to the thesis project I completed for a local non-profit for my master’s degree in Integrated Marketing Communications.
![IMG_0964](https://brookeadamsdesigns.com/wp-content/uploads/2023/07/IMG_0964.png)
Company Info
Booked, Bagged & Tagged | A True Crime Podcast
Bridget and Andy Baker are a married couple who love all things True Crime. What started from an idea of “what is something we can do together”, has turned into a much loved podcast from listeners all over the World. What sets them apart from all the other true crime podcasts, is the fact that they are a Christian couple . You can listen to this podcast wherever you are without worrying if a curse word will be spit out. Booked, Bagged & Tagged is not a scripted show. You never know what you are going to get but you will always feel as though you are sitting in a room with friends talking about true crime!
Target Personas
The target audience for Booked, Bagged and Tagged is females from 20-45. There are several male listeners, but they are not the targeted audience.
Marketing Plan
The plan for Booked, Bagged and Tagged is to grow their social media accounts.
They have a large following of 163.8k followers on Tiktok, and would like to grow their other social media sites to match that.
There is a detailed plan with a social media content calendar and example posts on the social media plan book.
Logos
These are just different variations of the new logos that BB&T owners will decide on.
Social Media Plan Book
This link will take you to the social media plan book for Booked, Bagged and Tagged.
![Picture1](https://brookeadamsdesigns.com/wp-content/uploads/2023/07/Picture1.png)
Indetail Candle Studio Book
This book provides the detailed plan that was created for the social media marketing and brand assests for Indetail Candle Studio.
![Screenshot 2023-02-02 at 09-08-20 A Brave Chew World](https://brookeadamsdesigns.com/wp-content/uploads/2023/02/Screenshot-2023-02-02-at-09-08-20-A-Brave-Chew-World.png)
Company Info
•Wrigley Mission Statement: We believe the world we want tomorrow starts with how we do business today
•Wrigley Values: Values & ‘The Wrigley Way’ Our founder, William Wrigley Jnr. defined our core values as trust, dignity and respect. For generations, we have built upon these values and adopted a set of high-performance leadership behaviors that are integral to who we are and how we go about our business.
SWOT Analysis
Strengths:
-Attractive packaging
-Strong brand name of parent company
-Presence in 180 countries
Weaknesses:
-More brands in the sector, limited growth
-Brand loyalty
Opportunities:
-Use more natural ingredients and flavors
-More advertising
-Better social media presence
Threats:
-Multiple smaller competitors
-Competitive offers
Target Personas
Persona 1:
•Graduate student.• 24 years old.• Health conscious.• Looking for healthy alternatives to medication to help focus.• Cares about oral health.• Active.• Likes bold flavors.
Persona 2:
•Business Professional.• 35 years old.• Looking for something to help her stay focused and on task towards the end of the day. • Money conscious.• Enjoys subtle flavors.
Logos
Mood Boards
Static Mood Board:
![](https://brookeadamsdesigns.com/wp-content/uploads/2023/02/StaticMoodboard-300x219.jpg)
StaticMoodboard
Dynamic Mood Board:
If the dynamic mood board doesn’t play, you can access it here.